Ĭomic Relief 2011 included a new parody video directed by MJ Delaney featuring Welsh celebrities lip-synching to the song, including Josie d'Arby and Steve Jones who were namechecked in the original parody. The song was the inspiration for actor Russell Gomer's parody 'Ain't Seen Ruthin Yet', based on the song You Ain't Seen Nothing Yet by Bachman–Turner Overdrive and the town of Ruthin in Denbighshire. Newport-based rap group Goldie Lookin Chain released a 'parody of a parody' video in response titled 'You're Not From Newport', alleging that their rivals lacked local knowledge. Josie d'Arby is name-checked with the explanation: 'Yes, it's strange, we didn't know either - Thankyou Wikipedia!' Warren and Wainwright were greeted with applause when they performed the song in Newport at the 2010 Newport Cityfest. The song includes references to Welsh celebrities such as Shirley Bassey, Craig Bellamy and Gavin Henson, and to Welsh stereotypes such as Welsh rarebit and leeks, along with Newport references such as Newport Gwent Dragons and the A4042 road. The review evolved into the Copyright (Public Administration) Regulations 2014.

The lack of a fair dealing exclusion for parody works, exercised by EMI in their takedown notice, was cited in the Hargreaves Review on Copyright, commissioned by the Newport-based Intellectual Property Office.

YouTube removed the video on 10 August due to a copyright claim by music publishers EMI Music Publishing. By the middle of August 2010, nearly 2.5 million people had watched it on YouTube. Published on the web on 20 July 2010, the video went viral and was featured by BBC News. The lyrics were written by Tom Williams, Leo Sloley and M-J Delaney. The video was directed by the London-based filmmaker M-J Delaney, and featured London-based actors Alex Warren and Terema Wainwright, rapping and singing respectively.

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